Sends a user event message to the GameAnalytics server
Gender
The player's gender: If using a string variable, the player's gender must be either 'male' or 'female' case insensitive, any other values will be interpreted as unknown.
Birth Year
The year the player was born
Friend Count
The number of friends in the player's network.
You can learn more in the GameAnalytics documentation on tracking users and other event's available categories.
For advanced data, learn more in User event