A special Editor tool is available with playmaker that let you conveniently set up and build your multi users projects and scenes.
You can access this wizard from the menu: PlayMaker->Photon->Set Up Photon Networking or from the menu Window->Photon Unity Networking
this wizard will let you setup Photon Networking itself, as well as guiding you during the development of your scene.
Follow these instructions to prepare a project to work with Photon networking
Follow these instructions to prepare a scene to work with Photon networking
Follow these instructions to prepare a gameObject to work with Photon networking